The U.S. Department of Energy's (DOE) Weatherization Plus Health initiative is a national effort to enable the comprehensive, strategic coordination of resources for energy, health, and safety in low-income homes. When the National Association of State Community Services Programs (NASCSP) was tasked with implementing the project on behalf of DOE, clarity, collaboration, and timeliness were the challenges at hand. By providing ways to make homes safer and more energy efficient, many Americans, especially low-income families, could be happier, healthier, and more economically self-sustaining.
Forward Mapworks partnered with Free Range Studios to shape the brand identity for this new clearinghouse of information and hub for partnership facilitation – Weatherization Plus Health. Through asset mapping and deep positioning analysis, Forward Mapworks honed a clear strategy for the new brand platform, and designed a marketing plan that acknowledged the complexity and temporal nature of the currently evolving landscape of policy and funding. Careful consideration of the leverage points involving partnerships, utility, motivation, and perception optimized plan details targeting nimble tactics for cost-effective and immediate impact.
U.S. Department of Energy
Brand Identity, Market Engagement
Shaping the brand identity for a new national campaign aimed at making homes safer and more energy efficient.
New York Office 126 Greene Ave Suite 4N Brooklyn, NY 11238
+1 (206) 395-MAPS (6277)