Welcome to Shelbyville

For ten years, Active Voice has worked to harness the power of film, television and multimedia to spark social change. By designing tools like learning modules and discussion guides, and by programming local events with strategically aligned partners, Active Voice leverages media properties creating ways for individuals and communities to engage more deeply with stories.

Recognizing a gap in the landscape of American narratives of immigration integration around currently unfolding stories, Active Voice teamed with the Because Foundation to produce the feature documentary film "Welcome to Shelbyville". The film is an unbiased observation of the intersecting lives of immigrants (recent and more settled), and long-time residents of Shelbyville, Tennessee.

Through extensive stakeholder engagement and relationship mapping, Forward Mapworks, in partnership with Free Range Studios, provided content strategy and platform architecture for Shelbyville Multimedia, the online hub of the transmedia campaign. Forward Mapworks also crafted strategy for social network advocacy and partner alliances to attract, retain, and engage audiences, capitalizing on the film's broadcast via PBS Independent Lens and ITVS.

Areas

Transmedia, Engagement Strategy